On this comment, I`ll pretend to be internationalizing a product. In this case my product will be the Tamarind fruit.
If well the product has a translation to many languages, it is not that well-known and, in our country we count with the perfect environment for its farming. This makes of the product a possible star product for a company.
The product can be consumed in many ways, going from the very fruit itself, passing through dried up fruits, sauces, condiments and even juices of it... not to forget the flavor of it is kind of singular. Due to its shape and to its leguminous background the Tamarind looks a lot like the Peas. For this reason, the slogan for this product could be " Sweet N`Sour Peas" making this product appealing and intriguing to the people.
The strategies to selling this product may vary, but the important issue is: to take into consideration the public`s opinion about it.
No matter the culture or the town that we go to, through any good strategy and a good sound strategy our product can prevail.
http://www.google.com.co/imgres?imgurl=http://www.tradenote.net/images/users/000/006/860/products_images/320547.jpg&imgrefurl=http://www.tradenote.net/Paste_2/&usg=__HvZSZkBm3a3JgqJR39yT6v-6PE8=&h=375&w=500&sz=76&hl=es&start=0&zoom=1&tbnid=CKt02Q5Eav8ZyM:&tbnh=137&tbnw=192&prev=/images%3Fq%3Dtamarind%26um%3D1%26hl%3Des%26sa%3DN%26biw%3D1419%26bih%3D699%26tbs%3Disch:1&um=1&itbs=1&iact=hc&vpx=331&vpy=222&dur=2171&hovh=194&hovw=259&tx=156&ty=140&ei=_9WGTLXNBoylnQeowsi8Dg&oei=_9WGTLXNBoylnQeowsi8Dg&esq=1&page=1&ndsp=28&ved=1t:429,r:8,s:0
